You’re Invited to an Open House!

Stop by on Tuesday, April 3rd from 4:00-8:00pm, we’ll show you our brand new shop (located at 7 Sanrico Dr. in Manchester, CT) and showroom! Rental equipment will be on hand for demonstration, we’ll serve up some light refreshments, and everyone who stops by will have their name entered in a drawing for $50 off their next rental. This is really informal, we’re still getting moved in and settled, and we hope to see you!

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ALSS News & Specials is up and running again – finally!

Yes, we know, it’s been a long time since you all received our weekly newsletter. Now that Kim’s back in the shop and devoted to the marketing side of things, our weekly newsletter is once again a reality, and we sincerely appreciate your patience with the process!

If you look over to the top right corner of our page, you’ll see a nifty little “Join Email List” link that you can click on and sign yourself up. If you’re already receiving it, thanks so much for keeping in touch! Your information stays within our company only, and you can unsubscribe from our list at any time. Constant Contact is a great newsletter service that puts total control in the hands of our customers and subscribers.

Any questions? Suggestions regarding what you’d like to see included in a weekly newsletter? Suggestions regarding how often you’d like to hear from us? Feel free to contact us or comment below. We are here to serve you!

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Public Service Announcement

Hi everyone!

It’s getting to be that busy time of year again, and our phones are ringing! With that, I just wanted to implore our customers to not wait until the last minute to book your equipment or hire a technician. Many folks who have called in recently have gone away disappointed. Those conversations usually started something like this:

“Hi – we need to book a sound system for this weekend.”

Folks, sometimes you will get lucky, and a production company will be able to assist you with a last minute gear or tech request. This is not normally the case.

As the Boy Scouts of America always say – be prepared!

Be prepared. Book in advance. Thanks!

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Where will ALSS be this weekend?

Glen will be providing specialty lighting for the “Proud Nation” skating show to be held at the International Skating Center in Simsbury, CT. Watch the promo video! We’ll be sure to follow up with a rundown of how it all came together. If you’re at the show – stop by and say hello!

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Troubleshooting 101

It’s the big day, the sound system is all set up, the announcer goes to the microphone and…nothing…happens. What is the first thing you do? Don’t panic – here are the order of steps in basic troubleshooting 101:

Step 1: Is it plugged in?
Step 2: Is it turned on?
Step 3: Is it turned up?

Following these three steps generally corrects a large percentage of all sound system problems.

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Why The Barbershop Harmony Society loves ALSS

Barbershop music doesn’t exactly conjure up images of sound systems being used in any way shape or form, wouldn’t you agree? The pipes these guys and gals have are amazing to start with – can you imagine making their beautiful voices and flawless harmonies sound, well, electronic? Ew!

So why do the barbershoppers love ALSS? Well, when there’s a concert being held in a 1000+ seat auditorium, it is imperative that every person in every seat be able to enjoy the music. Who provides the least electronic-sounding reinforcement? You guessed it – ALSS.

So natural sounding is the equipment that Glen takes out on shows that the Northeast District only uses ALSS for all it’s competitions – meaning Glen gets to spend long weekends in various parts of New England listening to barbershop music for hours on end. Trust me, he LOVES this music, and I think he would work with the Barbershop Harmony Society 365 days a year if he could.

What does this mean to you, and why should you care? Think about it – who wants their sound system to sound like, well…a sound system? ALSS provides the most natural sounding reinforcement to the human ear, period.

Just ask your friendly, neighborhood barbershop quartet. 🙂

To find a Barbershop event near you, visit the Barbershop Harmony Society. To follow the award winning Silk City Chorus and take in one of their spectacular concert events, visit their website here. Glen has been working with the Silk City Chorus for over 30 years. They are awesome, and it has nothing to do with us!

Where is Glen this weekend? At the Northeastern District 2011 Contest International Prelims in Rhode Island, of course!

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What is Dr. Sound?

Dr. Sound is the customer service creation of Glen Aliczi. We realize that many of our customers are not prepared or equipped to handle even the simplest and most common problems that will, over time, eventually plague virtually every sound system out there. We also found that many of our customers, as soon as things begin to break down, will start soliciting quotes for new equipment, thinking that what they have won’t last much longer and that they must now upgrade to something better. I’m going to let you in a little secret that our competition does not want you to know – most of the time, this is not necessary. Not only isn’t it necessary – it’s very costly, and very wasteful.

We also found that most, if not all of our customers would like to know how to operate  and provide basic troubleshooting and maintenance on their sound systems. This makes sense to us – since they own that equipment. Again, our competition thinks we’re working ourselves out of a job by teaching and thereby empowering our customers. Sadly, this narrow way of thinking is why great customer service in the sound and lighting industry is almost nonexistent.

This is where Dr. Sound comes in. Call Glen old fashioned, and maybe it would be a bit geeky to don a white lab coat and drape a pair of headphones around his neck the way a doctor would wear a stethoscope, but he still believes in great customer service, regardless of what everybody else thinks. Dr. Sound works like this:

  • Call 1-800-622-8872 and ask for Glen
  • Describe to him the basic issues you are having or the type of training you’d like to receive
  • Get a 4-hour block appointment on the calendar
  • Pay a low, flat rate for Glen’s time and 30+ years of experience

Many of our customers have found that most times, a simple wiring or tuning issue is to blame, saving our customers hundreds, even thousands of dollars.

These are tight economic times, and most organizations do not have money to waste. Dr. Sound is a wise investment your organization can make in the future care and maintenance of your sound (and even theatrical lighting) equipment. Yes, we offer the same service for theatrical lighting systems, but we just don’t know what to call it yet.

Any suggestions?

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